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Transforming Brand Purpose: Change From the Inside Out

by Wendy Weatherford-Marks | May 23, 2021 | Brand Purpose, Inclusive Marketing, Marketing Research

Transforming Brand Purpose: Change From The Inside Out Brand purpose is currently being challenged more than it has since the Sixties upheaval of cultural and political trends. Fortune 500 companies embracing purpose-driven brand strategy were rare to find 60 years...

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      Art © Ron Russell. Photos: Guille Álvarez/Galicia, Spain beach, NASA/space shuttle taking off and Saketh Garuda/eyeglasses view of NYC on Unsplash; Wendy Weatherford-Marks/Bordeaux, France fireworks

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